Build a Business That Works for You
Whether you’re a salon owner, bridal beauty team, med spa, or service-based business, I’ll help you simplify your operations, improve your client experience, and create systems that make running your business feel easier.
How Can I help You?
Fix What’s Actually Slowing You Down
Running a beauty or wellness business means you’re the artist, the front desk, the bookkeeper, and the boss, usually all before lunch. That’s exactly why beauty business consulting services exist: most of what’s slowing you down isn’t your skills. It’s the stuff nobody teaches you like how clients book, how they’re followed up with, how your team actually gets trained, and whether any of it happens the same way twice.
That’s what I fix. Not vague “business strategy,” but the actual, specific things eating your time and money: the DMs that go unanswered for two days, the no-shows nobody’s tracking, the new hire who has to ask you everything because nothing’s written down. I translate the confusing parts (CRMs, SOPs, funnels, all that jargon) into plain steps that make your day easier, not harder.
You don’t need an MBA to run a business well. You need the right systems, built by someone who’s actually done it, not just read about it. That’s the difference real beauty business consulting services make.
Services
Package Options
Every business is at a different starting point. Some just need clarity, some know exactly what’s broken, and some are ready to rebuild the whole thing. However much or little you’re ready to take on, there’s a place to start below.
Every option begins with a free 30-minute call so we can figure out together what actually makes sense for where you are right now.
01. The Business Glow-Up Audit
$300 Flat Fee
For business owners who want clarity before committing to anything bigger.
A 90-minute deep-dive into what’s actually happening in your business (your booking systems, your team’s capacity, your time drains) followed by a 90-Day or less Priority Action Plan detailing your top 3 operational leaks and exactly how to fix them.
You’ll walk away with a clear picture of what’s working, what’s costing you time and money, and where the real opportunity is. For many owners, this is the first step toward a deeper rebuild — but the roadmap is yours to keep and act on either way.
The Process
Step 1: The Pre-Audit Intake
Once you book, you’ll receive a short 5-question intake form. This lets me walk into our call already understanding your business not starting from zero.
Step 2: The 90-Minute Strategy Intensive
A live, one-on-one deep-dive into your operations. We’ll uncover where time and money are slipping through the cracks, whether your team is set up to support real growth, and what would happen if your business scaled tomorrow.
Step 3: Your 90-Day Priority Action Plan
Within 48 hours, you’ll receive a beautifully formatted, one-page roadmap outlining your top 3 operational leaks and exactly how to fix them.
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02. The Lost Revenue Rescue
$2,300 or 2 payments of $1,200
For business owners ready to stop patching leaks and rebuild the engine.
Over 30–45 days, I step directly into your business to close the gaps costing you bookings, revenue, and time, cleaning up how you show up online, tightening every touchpoint from inquiry to booking, and building the systems that let your business run without you holding it together by hand.
This isn’t another audit. It’s implementation. By the end, your brand looks the part, your leads don’t fall through the cracks, and your team has clear operating procedures to manage day-to-day without you.
The Process
Step 1: The Foundation Review
We start by mapping your current client journey end to end, from the moment someone finds you online to the moment they book. This becomes the blueprint for everything we build next.
Step 2: Digital Footprint Cleanup
I polish how your brand shows up across Instagram, your website, Google Business Profile, and review platforms so a high-ticket client or luxury bride sees a premium, trustworthy business the instant they look you up.
Step 3: The Luxury Nurture Protocol
I rebuild your lead-to-booking sequence so inquiries are handled consistently and quickly, follow-ups are hardwired, and high-paying leads stop slipping away or going cold.
Step 4: Friction Elimination
Your intake and consultation process gets streamlined, cutting wasted consult hours and dead-end DMs down to zero.
Step 5: Building Your Autonomous Team Structure
I create clear, written SOPs around scheduling, cancellations, and daily operations, so your team can handle issues without needing you or so you’re ready to bring on the support that can.
Step 6: Delivery
You walk away with a fully built CRM system, a mapped client journey, a polished online presence, documented SOPs, and cohesive branding, offer, and voice all working together as one system.
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03. The Growth Partnership
$500/month
For business owners who’ve done the rebuild and want to keep it running.
Once your systems are built, the real work is making sure they hold up as you grow. This is an ongoing strategic partnership where I stay in your corner like reviewing your numbers, catching issues before they become chaos, and helping you make CEO-level decisions as your business scales. You don’t have to do it all alone.
This isn’t hand holding. It’s having someone in your corner who already knows your business inside and out, keeping you accountable to the growth you’re building toward.
What This Includes
Two 45-Minute Strategic Alignment Calls Per Month
Meeting with you or your manager to review software data and booking metrics, keep your team onboarding sharp as you hire new stylists or injectors, and confirm your automated systems are running the way they should.
Unlimited Email Support
For the operational emergencies that can’t wait until your next call, you get a fast line to me when something needs a real-time answer.
Ongoing System Optimization
As your business grows, so do your bottlenecks. I help you spot what’s changed, fix what’s slipping, and map out your next moves, whether that’s opening a second location, launching VIP memberships, or ensuring your automated pipelines run flawlessly. I’m here for it all.
Understanding Business ‘Jargon’
Let’s break it down in plain terms.
Client Journey Design
Everything a client experiences from the moment they find you to the moment they book – your booking page, your intake form, your reminder texts, the experience, the follow-up after. Right now those moments probably feel different depending on your mood or how busy you are. This makes them consistent, on purpose, every time.
Business Growth Strategy
A plan for what to actually focus on next, instead of trying to do everything at once. Keep a few metrics you’ll actually track (bookings, completed weddings, average ticket) so you can tell if what you’re doing is working.
Lead Conversion
The gap between “someone messaged asking about a service” and “someone actually booked.” Most businesses lose people in that gap – slow replies, unclear pricing, confusing business model, no easy way to book. This tightens that up so fewer interested people go quiet on you.
CRM Optimization
CRM stands for “customer relationship management”: it’s just the system (app, spreadsheet, or software) where you keep client info and appointments. This sets it up so reminders, follow-ups, and payment reminders happen automatically instead of you texting every client by hand.
SOP Development
SOP stands for “standard operating procedure”: a written-down version of everything you currently keep in your head. How you onboard a new client, how you communicate, how you handle a late cancellation or payment. Once it’s written down, you’re not the only person who can do it, and new hires ramp up faster.
Team Training
A repeatable way to onboard new hires and keep your entire team giving clients the same experience. This allows your team to maintain a consistent voice and message so quality doesn’t depend on who’s working any given day.
★ ★ ★ ★ ★
“I filled out Kayla’s questionnaire, and by the next day she had already reviewed my website, social media, and Google presence. Our 30-minute call was so eye-opening because she pointed out things I had noticed but didn’t know how to fix. She gave me clear, actionable steps to improve my SEO, create a more cohesive brand, and make sure my pricing matched the experience I wanted to offer. What I appreciated most is how generous she is with her knowledge. She doesn’t hold information back—she genuinely wants you to understand what needs to improve and gives you the tools to do it yourself. She’s incredibly good at finding the gaps in your business that are easy to miss.”
Betsabé R. – Business Owner
Frequently Asked Questions
What size businesses do you work with?
Whether you’re a solo business owner or managing a growing team, everything I offer is built around where you are right now.
What if I don’t know where to start?
That’s exactly what the Discovery Call is for! In one 30-minute session, we’ll figure out the 3 top things actually going on in your business and what to tackle first. No guessing, not overwhelming, just a clear next step.
Can I hire you for one project?
Not anymore. Your CRM, your client journey, and your team’s training are all connected, and fixing one piece alone usually just moves the bottleneck instead of solving it. That’s why every client starts with the Business Glow-Up Audit, so we can see the full picture before deciding what’s next.
Do you only work with beauty businesses?
My systems were built inside the beauty industry, so that’s where I have the deepest experience (salons, hair and makeup artists, and independent beauty pros). I also work with other appointment-based, high-touch service businesses (med spas, wellness studios, and more) facing the same problems: inconsistent client experience, no-shows, and a business that only runs when you’re the one running it.
Do you work remotely?
Yes, I work virtually with businesses across the U.S. with optional on-site consulting available.
READY TO GROW YOUR BUSINESS THE SMART WAY?
Build the systems, teams, and client experience that gives you back your time and helps your business grow with confidence.
Location
San Diego, California
kaylavanderziel@gmail.com
Hours
Monday – Friday: 9am – 5pm
Saturday: Closed
Sunday: Closed
COMPLIMENTARY BUSINESS DISCOVERY CALL
In just 30 minutes, we’ll get clear on what’s working, what’s not, and whether Ziel Consulting is the right fit to help you get there.